Comparing insurance quotes may not always be a simple exercise. Most people are happy with comparing insurance quotes from any website. Typically, you request multiple quotes by filling in an online form with all your details, including the items you need insured, your location and the last time you claimed from your current insurer. The quote comparison company then generates a number of quotes for you to consider, you choose the cheapest one, get insured and that is that. This is sadly a common mistake consumers make every day. Unfortunatley many of the online insurance quote comparison companies supply prospective customers with quotes from 'various' insurance companies, but in reality all or most of the companies belong to a single parent company. It is therefore of the utmost importance that once you have compared all the insurance quotes and shortlisted the affordable ones that you do a bit of homework to ensure that the quotes where completely independent.