1st for Women Insurance Brokers, commonly referred to as First for Women,
was established in 2003. The company provides insurance products that are specifically
aimed at women in South Africa and it has adapted its products accordingly.
First for Women was the brainchild of Telesure Investment Holdings. They noticed
that the number of women taking out insurance policies was on the rise and that
this indicated that there was a gap in the market for insurance products specifically
aimed at these women. Statistics also indicated that women are a lower insurance
risk because they tend to be safer drivers and because the cost of repairs to cars
damaged by women tends to be much lower than that of men.
Equipped with these statistics and with the realisation that most insurance marketing
campaigns were targeting men and not women, 1st for Women Insurance Brokers was
established. First for Women’s advertising and sales approaches are tailored for
women and its products are tailored to suit women.
Some of First for Women’s insurance offerings include:
* Short-Term Insurance:
Car Insurance
Home Contents Insurance
Portable Possessions Cover
Motorcycle Insurance
Caravan Cover
Trailer Insurance
Watercraft Cover
Building Insurance
* Long-Term Insurance:
Credit Life Cover
Pure Life Cover
* Business Insurance
To contact 1st for Women Insurance Brokers, either call them on the number below
or visit their website:
Call Centre: 0860 10 35 51
Websites: www.1stforwomen.co.za OR www.firstforwomen.co.za
1st for Women and variations of this name/trademark belong to 1st for Women Insurance
Brokers (PTY) Ltd and not to InsuranceHound.co.za.