The Internet is, without a doubt, the easiest way to get multiple insurance quotes from multiple insurance companies in a matter of minutes. Since it is highly advisable to get as many quotes as possible before purchasing insurance, the Internet is also a convenient "one stop" insurance shop. Insurance quote comparison sites make life a lot easier for users by allowing them to compare quotes from various insurance companies online by filling in only one form. Unfortunately many sites promise online insurance quotes, but then only capture user contact details and bombard the user with telephonic quotes. Some direct insurance companies are now allowing their clients to not only get quotes online, but also to buy insurance online. Direct insurers have been quick to embrace internet technology in order to boost their marketing and sales, while traditional insurance companies have lagged behind in this respect.