Online Life Cover has, like regular short-term insurance, seen a massive boom online. However unlike short-term insurance, life insurance can be a little more complicated to quote and sell online as it requires extensive questions to be answered, documents to be submitted and medical test to be run. Additionally, life insurance does not enjoy the same popularity amongst insurance comparison websites due to the difficulty of generating quotes and due to low remuneration offered by insurance companies. Many people prefer to stick to the older, better known life insurance companies. Choosing a well-known company is usually advisable since insurance companies who are unable or unwilling to advertise their brand may not be as stable or trustworthy as larger, more public companies.